Outreach Campaign To Reunite Property With Owners Heads to TV, Internet

Oklahoma Treasurer Ken Miller’s unclaimed property program is heading to television with a new mascot. Traditionally, the program has advertised in newspapers in hopes of connecting property and money to those who it belongs. The new public service announcements use a character named Sirius Lee Scissortail, Oklahoma’s Treasure Catcher.

The messaging campaign covers television and the Internet, but according to Miller uses no taxpayer money.

“The Oklahoma Treasure Catcher is a fun spokesman that will hopefully catch everyone’s attention,” Miller said. “He’s entertaining, but Sirius Lee does have a serious message – and that is finding your name is easy at OKTreasure.com.”

Unclaimed property includes bank accounts, security deposits, old paychecks, royalties, rebates, stock and bonds. The contents of safety deposit boxes are also part of the state’s unclaimed property.

The $600,000 outreach program will run for 12-months and be managed by Ackerman McQueen.

Two and half years ago, Miller instituted a new strategy to increase the amount of unclaimed property returned. The result has been a more than 100 percent increase in the amount of returned unclaimed property – from $18.8 million the year before the change to $38.7 million last fiscal year.


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