Mobile Technology Fuels Appetite For News

Fox News

Mobile technology appears to be increasing the  public appetite for news but it’s far from clear whether the news industry will  profit from that, a study issued Monday concluded.

The Pew Research Center’s Project for Excellence in  Journalism, in its annual state of the news media report, found encouraging  signs within the 27 percent of Americans who say they get news on their smartphones  or tablets.

These consumers are likely to seek out traditional  news sites or applications, strengthening their bond with old newspaper or  television news organizations. People with tablets tend to read longer articles  and spend more time with news sites than they do on phones or desktop computers,  said Tom Rosenstiel, Project for Excellence in Journalism director.

Many people already make it a habit to check their  tablets before going to bed to see what is going to be in a newspaper the next  day, he said.

Unique visits to online news sites jumped 17 percent  from 2010 to 2011, similar to the increase from the year before, the report  said.

“The demand for conventional journalism endures and  in some ways is even growing,” Rosenstiel said. “There were many people that  didn’t predict that. The content is still coming from traditional news  companies.”

Yet technology companies, rather than news  companies, are better set up to take advantage of online revenue opportunities.  The report found that five companies — Microsoft, Google, Facebook, AOL  and Yahoo! — generated 68 percent of digital ad revenue in 2011.

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